The Secret of Selling the Negro(1954)
Heads up: this title uses a word that can hurt. It's shown as the filmmakers wrote it; some films like this were made by the communities the word targets.
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
21 min · Documentary · Directed by Wayne A Langston
Released
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Trailer
Where to watch
Not available to stream, rent, or buy in the US yet.
US release dates
- Premiere
- July 4, 1954
