Joakim Lundell
Actor
- Born
- October 9, 1985 (age 41) · Vadstena, Östergötlands län, Sweden
Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators.
Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need.
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Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+.
Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.
Known for
Acting9
- 2026TV4:s nyårskarameller 2025 as Self
- 2025Hellenius hörna hyllar TV as Self
- 2024Förrädarna - Återträffen as Self (archive footage)
- 2024Malou möter Joakim Lundell as Self
- 2023Canceled as Man in the Club
- 2020Lionels födelse: Jocke och Jonnas berättelse as Self
- 2019Therese Lindgren: Ibland mår jag inte så bra as Self (archive footage)
- 2019Joakim Lundell - Jockiboi räddade mitt liv as Self
- 2014Wicca as Jimmy Klasson
