Charles Southwood

He travelled to Europe where he worked at a variety of jobs before becoming a stand in for Lex Barker on Woman Times Seven in 1966. He was spotted by an agent who led him into lead roles in spaghetti westerns.

Returning to Oregon, he came up with the idea of "Death Cigarettes" in 1991. Deciding to be honest about the effect of cigarettes, Southwood, a smoker from age 13 to 40, decided to be brutally honest about his cigarettes. In addition to the standard warnings, Death Cigarettes were packed in their own coffin: a stark little black package bearing a skull and crossbones. Southwood traveled to the Southern United States, where the major U.S. tobacco companies found his idea "antithetical to their interests." He found a small tobacco company in Holland that was willing to manufacture his cigarettes, and he briefly took up smoking again to get the blend of tobaccos just right, however he couldn't find a cigarette distributor willing to move his product into stores. "I think they're afraid of pressure from the major cigarette manufacturers".

The idea of Death cigarettes was "borrowed" by BJ Cunningham for sales in England from 1991-1999.