Choi Hancho

Choi Hancho is a Korean writer and director. She began her career as a broadcast writer at KBS and went on to write and direct commercial musicals and plays, staging more than twenty original productions in Korea, China and the UK. She has fronted the indie rock band JinDalRae since 2012, releasing three albums and playing some 300 live shows.

She later moved into advertising, planning, co-directing, scripting and composing music for brand films for Hyundai, Genesis, Kia and Samsung; her Hyundai Mobis film won Gold at the Korea Advertising Awards and the IONIQ 5 campaign won Gold from the Korea Advertising Society.